How Much Revenue Are You Leaving on the Table...
...By Not Turning First-Time Customers into Repeat Raving Fans Who LOVE Eating at Your Restaurant – and Tell Their Friends About It Too?
Try the Restaurant Revenue Machine FREE for 6 Months and CASH IN on Your Existing Customers
What Our Friends and Clients Say about Working Together
Prior to working with Dan, we have had half baked campaigns that included just a few social media posts and maybe an email. We made maybe a couple hundred bucks. In 2020 when we started working with Dan, we made over $25,000. This was shocking to me because the content I had supplied to Dan was limited and he was able to turn it to gold (figuratively and literally).
Already from just one email we have made 4 appointments. 😊 Works every time! Also several thanking us for the helpful tips! THANK YOU, you're remarkable! I have told so many small business owners, colleagues about how wonderful you are and how much you've helped us with our marketing and communication tools! I sure hope that some of these folks I refer end up using your services!
Beautiful written emails. Can't wait to test it and see the conversion rates.
A Few Impressive Stats about Our Work
Our best email campaign so far produced a 49:1 ROI. Yes – you read that right – 49 to 1! (While MOST of our campaigns tend to produce an incredible 5-20x ROI!) How would you like to make $49 for every $1 you spend in marketing?
Our highest email open rate to date is 82.4% (industry average is 19%).
49:1 ROI
82.4%
Highest Open Rate
Why Email Marketing Is the Missing Piece of the Pie for Increasing Revenue for Your Restaurant
Here’s a question:
Who is easier to attract to your restaurant:
Someone who’s been there before?
Or someone who hasn’t?
I think we all the know the answer, right?!
You don’t need me to tell you that retaining previous patrons is always easier than attracting new ones.
After all, as the Harvard Business Review says, acquiring new customers, depending on the industry, costs anywhere from five to 25 times as much as generating revenue from existing ones.
And it was the inventor of the Net Promoter Score who found that increasing customer retention by just 5% will increase your profits by 25-95%.
In other words – if you want to increase revenue, the easiest, least costly way to do it is to keep your happy customers coming back.
Think about it:
Suppose you have 1000 customers who have been to your restaurant. If you could motivate just 50 more of those customers – that’s 5% - to pay for one additional meal at your restaurant each month, how much revenue would that bring to your cash register?
If your average revenue per table is $50, that’s $2500 per month in revenue you are missing if you keep on neglecting your loyal and best customers. And of course, if they bring family or friends, the revenue goes up even higher. And that’s just 5% of your customers buying one extra meal per month.
Repeat this every month, and that’s $30,000 extra revenue per year.
But how do you get those existing customers to keep coming back?
The good news is – you can do it without spending thousands of dollars on SEO, social media, and Google Ads.
The single best and most cost-efficient way – by far – is with email.
WHY? Well… it’s personal. It’s familiar. It’s low-cost. It goes directly to your existing customers. It won’t get lost and forgotten in a never-ending social media scroll. And, email has the highest ROI of any other form of marketing, and has for years.
And yet, way less than half of restaurants are doing any email marketing – at all!
POINT BLANK: If you’re not using email marketing to stay in touch with your restaurant’s existing customers, you’re missing out on your easiest source of revenue.
That’s why I created the Restaurant Email Revenue Machine – to help restaurants capture more revenue from their existing customers.
What Is the Restaurant Revenue Machine?
It’s a done-for-you email marketing system that generates new profits – money you would have otherwise missed out on – from your in-house email list. This is not cold email or spam. Your guests will happily opt-in to receive emails from your restaurant.
When you turn on the Machine, you will also build your email list every time a new customer walks in the door with the help of your trained servers, so that your email marketing reach increases month after month.
In other words, because your email list will keep growing, so will your email marketing revenue.
Is The Restaurant Revenue Machine for You?
Probably the worst feeling for a restaurant owner is to sit there, with your food prepped and grills turned on, waiting for customers, but they never show up. When you have to start sending your servers home early, something’s wrong. It’s a rotten feeling.
Yes, you’ll have slow days now and then, but what are you doing to consistently bring customers to your restaurant?
Are you:
• Relying on Yelp and Google Business, just like every other restaurant does?
• Counting on that street sign to bring home the bacon?
• Running ads online, in print, or on radio or TV, even though most of the time you can’t track them and don’t know if they’re even working?
Those methods work, but they aren’t enough. And ads are expensive.
The fact is, your best customers are your existing customers – the ones who have already been there, loved your food, and would happily come back. It’s much easier to re-sell to an existing customer than to win a new one.
But sometimes your previous customers need a little reminder too.
Sometimes, they get so busy with their day to day lives that they just forget about you (no offense).
And email is the easiest way to stay on their minds, since we know they’re checking their email all the time anyway.
IF you HAVE an email list and know how to use it, that is!
The Restaurant Revenue Machine is for Smart Restaurant Owners Who Want to:
• Start or grow an email list of their customers – and keep growing it
• Capitalize on email as the single best way to communicate directly with customers
• Stay in touch with their customers on a regular basis
• Send out specials, offers, and incentives to keep their customers coming back
• Get more people excited about coming to your restaurant
• Increase average order size
• Increase average party size and referrals
• Capture more first-time customers’ contact info so they become second-time customers
• Start or Grow a Customer Loyalty or VIP program
• Make more money!
If even one of those reasons listed above sounds like something you want, then the Restaurant Email Revenue Machine is exactly the revenue-boosting solution you may not have known you were looking for – until now.
Who Is Behind the Restaurant Email Revenue Machine?
I’m Dan Magill, and I invented the Restaurant Email Revenue Machine for three reasons:
1) I love going to restaurants and eating their delicious food
When I find a menu item I love, I will go back to that place for years. I don’t want to single out any brands – but I still remember a meal I had at a local seafood chain in Seattle, even though it was over ten years ago. Every bite was an ecstatic experience. It was like the diner scene in ‘When Harry Met Sally.’ Okay not quite like that…
Years later I held my wedding rehearsal dinner at that same restaurant. I also love taking my kids out to restaurants. I enjoy the atmosphere. It’s fun to rave about food and swap bites with my wife.
2) I want to see restaurant businesses succeed, but I’ve watched too many struggle to grow and I’m passionate about changing that
The restaurant business is challenging, with high overhead and petty customers. But it’s also so intertwined with communities and people’s lives.
It’s local.
Your customers are your neighbors. They’re part of big and small moments in the lives of their customers. Your staff meets your customers’ kids after they’re born, and suddenly you have a new customer. I’m a big fan of all of that.
3) I’ve written a ton of email marketing and I know how effective it can be
I’ve been amazed at how many restaurants don’t ask for my email address. They don’t even try. Even more distressing is that some of them do ask, but they never follow up. I always fill out those little cards when asked. But it’s very rare that I receive any emails from them – ever.
That’s a major failure and represents an indefensible loss of easy revenue from your existing customers.
That’s why I created the Restaurant Email Revenue Machine – to capture all that missing revenue for your restaurant.
More about me…
I work as a marketing copywriter and have produced content for a great variety of businesses and nonprofits, mostly under my company called ProActive Content. I produce SEO content including blogs and web pages. I write sales pages, landing pages, lead generation assets, direct mail, and more. I have done Google Ads. But most of all – I love writing emails.
All kinds of emails.
Sales emails, content emails, survey emails, event emails, review request emails, welcome emails and series, automated emails, funnel emails, thank you emails, reservation emails, cold emails, segmented emails, personalized emails.
Emails are direct, measurable, short, and purposeful. They keep customers engaged and informed. They generate sales. They provide customer service. They make people happy – when written well and to the right audience.
As I like to say, “There’s little more beautiful in marketing than a high quality email list.”
Schedule Your 100% Free Consult to Discover
How We Can Help Your Restaurant Increase
Its Revenue
with the
Restaurant Email Revenue Machine
Pricing and Features:
Here’s How the Machine Helps Our Restaurant Clients
The first 6 months are FREE.
Yes - you get to try out the Machine for free for six months!
That gives us time to grow your email list, learn your restaurant, send emails out, and start tracking the ROI before you've had to invest anything.
After 6 months, you can then pay monthly or save some money with 6-month installments.
To turn on the Restaurant Revenue Machine, you and I will have a conversation about your restaurant, customers, revenue goals, menu, and other factors.
Next, you select the parts of the Machine you want to turn on.
Then, we will take it from there and help your restaurant:
-Grow your email list
-Send out offers, updates, reminders, and other emails consistently
-Increase your revenue
And when you track your revenue, you’ll know if the Machine is paying off for you.
You can choose from any or all of the Machine's features:
Choose Which Parts of the Machine to Turn On
Email List Growth Resources
-Training for your staff
-Free Dynamic QR code ($10/month value)
-Email opt-in landing page
-Printed email signup cards
-Printed table flyers with QR code and opt-in marketing
1:1 Consultation to Create Opt-in Incentive Offer
Automated Emails
-Birthday email
-Anniversary email
-welcome email series
2-8 Emails per Month that can include:
• Special coupon offers
• New menu items
• Announcements
• Featured specials
• Loyalty program
• Referral emails
• Whatever other marketing you want to do
'Special Offer' landing pages each month
Constant Contact email account setup
Email List Management
-List cleaning
-Reputation management
-Behavioral segmenting
Ongoing Monthly Collaboration
-1 hour call
-Events, contests, new menu items
-Alignment with your other marketing efforts
-Monthly offers
Monthly Restaurant Marketing Tips & Strategies
Pricing ranges from as low as $8.30 per day to $30 per day - depending on which parts of the Machine you want to use.
The greatest price-determining factor is the number of emails.
The Restaurant Email Revenue Machine is a done-for-you service where we write emails that will make more money for your restaurant, and use Constant Contact and various resources to grow and manage your email list.
Who We Work With
We work with restaurants and restaurant franchise owners who love their restaurant businesses and want to make more money by keeping more of their customers happily returning again and again.
To work with us, you do not need an existing email list. But you must WANT one and be committed to growing one and using it.
We work with:
• Sit-down restaurants
• Fast food restaurants
• High-end restaurants
• Local mom and pop restaurants
• Locally owned franchises
• Restaurant chains
• Bakeries
• Delis
• Smoothie shops
Turning On the Restaurant Email Revenue Machine
Here’s the process for working with the Restaurant Email Revenue Generator.
In a nutshell, once we get it going, this is ‘done for you’ email marketing. If you want to use email to capture, engage, and retain more customers, but you don’t want to do the actual email work, you can give it to us.
Here are the details:
Step 1. 1:1 Consult
You and Dan will have a conversation where we can get to know your restaurant, your menu, your past marketing efforts, your customers, and the status of your email list, if any. You’ll talk about your marketing and revenue goals – what kind of growth do you want to achieve?
We will develop the plan for collecting more emails from customers. There are two keys to this:
1) Having an effective incentive to motivate your customers to want to opt in
2) Training your staff to ask customers to opt in
Yes – your staff needs to help. This is a way to motivate them to take a greater role in growing your customer base, and be rewarded for it.
Next, we will help you choose which package will help you achieve your revenue
goals the quickest, and answer any questions you have.
The Restaurant Email Revenue Machine is for restaurant owners who want to stay connected to their customers every month but don’t want to have to do all the work. Having us do your restaurant’s email marketing guarantees that you will USE the email list you’ll start building, so your existing customers come back more often, spend more, and increase your revenue.
Step 2. Commit
You select the parts of the Machine you'd like to turn on.
And you can always change it later. There is no long term commitment, and you can cancel with 30 days notice at any time.
Step 3. Provide Resources We Will Need
To produce effective restaurant email marketing, we will need a few things from you, including photos of your menu items, your logo, the menu itself, and a few other digital assets you probably already have.
Step 4. You Send Us Free Samples of Your Best Dishes
Just kidding!
Step 5. Start Your Constant Contact Email Account
This is where you will collect, manage, and send emails to your customers. It will begin with a free 60-day trial, though that comes with limited functionality. If your email list grows quickly, you won’t get the full 60 days for free. But you won’t mind, because that means revenue has started pouring in from your ever-growing email list!
Yes, you must create a Constant Contact account to use the Restaurant Revenue Machine. If you’re already using another email service provider, it’s easy to switch over and costs you nothing, and we will help walk you through that process.
If you really really really don't want to switch to Constant Contact, we can still make the Machine work, so don't let that stop you!
Step 6. We'll Get Started! Our First 3 Tasks...
First, we will create your automated evergreen emails that you can use forever. These will go for things like customer birthdays and when welcoming new customers to your email list.
Second, we will produce your email opt-in marketing, including a QR code and possibly printed materials giving your customers three ways to sign up for your email list:
1) Fill them out manually
2) Visit your website using the special landing page URL printed on the card
3) Use a dynamic QR code also printed on the card to reach the same landing page
Dynamic QR codes would normally cost you $10/month, but you get yours free from the Restaurant Revenue Machine. The Dynamic codes are far superior to the free ones because they allow for data tracking, and a host of other advantages.
Third, you will want to train your staff on how to motivate customers to sign up for your email list.
We can also run the training for your key staff if you prefer.
Step 7. Keep Building & Growing Month after Month
Every month, your list will grow as your staff proactively reaches out to customers. And every month, we will continue sending out emails, new offers, reminders, and promotions on your behalf to get your customers coming back more often and growing your revenue.
The longer you stick with the Machine, the more money you will make.
Ready to Increase Your Revenue?
Of all the forms of marketing out there, email is the easiest and the least costly one to start using, and it has the highest ROI.
There are no printing costs, no website URLs to buy, no keywords to worry about, and no mysterious pay-per-click charges where you don’t really know if those clicks are even real, but you still have to pay for them.
Email is simple, and it works.
If are committed to raising your restaurant’s revenue, the simplest path is to start developing and deepening your relationship with your existing customers through email marketing.
The simplest way to do that is with the Restaurant Revenue Machine, which takes the work off your plate so you can keep focusing on your restaurant, staff, and customer service.